
By sponsoring the Competition promoted by Movie & Co., Chiesi offered the young videomaker Stefano Lodovichi the opportunity to create and produce a video showing the company values in a new, young and original communicational style.
The subject chosen for the video is the family company, from its foundation until today. Great evidence has also been given to the importance of research, especially to the one which brought outstanding awards in the respiratory and rare diseases therapeutic areas.
The video 'Family Album' was awarded last December 2, 2009 at the Milan Triennale as the
3rd best business movie, a recognition from the world of printed, digital ad tv communication, as results from the list of the Jury members:
Giovanni Puglisi - Rector of IULM University, Milan
Silvio Muccino - Director and Actor
Marco Cremona - President ADCI
Alex Giordano e Mirko Pallera of Ninjamarketing
Aldo Colonetti - Scientific Director of the European Design
Giorgio Simonelli - Professor of Journalism Radio and Television at Università Cattolica del Sacro Cuore
Gianluca Guzzo - co-founder and CEO MyMovies
Gian Mario Benzing - Journalist and music critic for vivimilano-Corriere della Sera.