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Rare diseases: a 30 seconds spot



For the "3rd day of rare diseases”, Chiesi Farmaceutici joined as a partner the Competition of Movie & Co. contributing to produce a spot to communicate its commitment to fight rare diseases.
 
The project also provided an opportunity to the young videomaker Flavio Eusebio to realize the spot 'Rare Diseases'  which highlights the attention to this serious problem in a young and original communication style.
 
The MOvi & Co competition, created in collaboration with the Free University of Language and Communication IULM,  aims at linking the young filmmakers with the working environment, giving videomakers between 18 and 35 years, the oppurtunity to create and implement commercials and short videos that challenge their creativity on topics of interest to business.
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Chiesi Foundation
The Chiesi Foundation was born in 2005 to celebrate the 70th anniversary of Chiesi Farmaceutici S.p.A. The scope of the Foundation is to spread scientific knowledge in the research sectors particularly important for the Company, such as neonatology, pneumology, and certain rare diseases, and to give substance to the company's interest in social responsibility.